NPR transcripts are created on a rush deadline by Verb8tm, Inc., an NPR contractor, and produced using a proprietary transcription process developed with NPR. Visit our website terms of use and permissions pages at for further information. Most of the changes may not be apparent at first, but Helvetica Now is expected to make an old typeface more compatible, contemporary and less cramped - the best way to say BJ Leiderman writes our theme music.Ĭopyright © 2019 NPR. So when you set captions in the new version of Helvetica, it really sings. We've made it - instead of being sort of micro-challenged, we've made it, like, a micro-champion.
NIX: Helvetica used to not be able to be used for captions and small text because it was a little cramped.
SIMON: And Charles Nix says Helvetica was not always versatile. HYNDMAN: There are lots of foibles in Helvetica, like the way the letters space. SIMON: Sarah Hyndman says even if people don't like the new look of the font, many agree Helvetica needed change. You either use it all the time - it's become a staple - or you feel like you've grown out of it, and it's a little bit too ubiquitous. SARAH HYNDMAN: Helvetica is one of those typefaces that you love or hate. SIMON: Graphic designer Sarah Hyndman explains why it's such a polarizing typeface, a phrase I don't believe I've ever used before. And then the other half of people were like, Helvetica's incredible. MITCH GOLDSTEIN: Half the people were like, awesome. Mitch Goldstein, a design professor at the Rochester Institute of Technology, tweeted, saw Helvetica trending and I thought maybe it died? And that got people talking - or, anyhow, typing. The alter-typeface became a trending topic on Twitter.
SIMON: Charles Nix is type director at Monotype, the company responsible for Helvetica Now. But like many changes, some people are skeptical.ĬHARLES NIX: Well, if I'm perfectly honest, my first reaction was, do we need another Helvetica? But Helvetica is being refreshed after 36 years - even a new name, Helvetica Now. The Helvetica typeface is widely used around the world.
0 kommentar(er)
